I’ve spent the past 7+ years as a Brand Strategist, helping brands stay relevant in an ever-evolving landscape.

After earning a master’s degree in brand strategy at CELSA – Sorbonne University, I began my career with global leaders like L'Oréal and Accor, before joining Labbrand, an international branding agency, where I specialized in beauty and lifestyle brands.

Today, I work independently, partnering with startups and companies to articulate their value through storytelling that resonates.

Blending strategic clarity with cultural depth and a strong love for aesthetics, I help brands stand out in a way that is both timeless and timely.

Because I believe building standout brands starts by looking where others don’t — connecting dots across cultures, ideas, and industries — I seek inspiration in the unexpected. Sometimes that means renting a friend in Tokyo other times, joining a tour of brutalist architecture in Georgia.

Based in Paris, I often find myself elsewhere : observing cultural shifts as they unfold, experiencing trends up close, & gathering fresh energy for the brands I work with.