I’ve always been drawn to the power of brands to spark emotions.

Somewhere between my love for big ideas and my creative sensibility, I found my path: helping brands make an impact.

After earning a master’s degree in brand strategy at CELSA – Sorbonne University, I began my career with global leaders like L’Oréal and Accor. I then joined Labbrand, an international branding agency, where I focused on beauty and lifestyle brands.

Now, as an independent consultant, I thrive on turning each brand’s uniqueness into a competitive edge : through thoughtful strategy and creative storytelling.

Because creating standout brands starts by looking beyond the obvious, I’m constantly exploring new perspectives—drawing inspiration from diverse cultures, ideas, and industries.

When I’m not in my hometown, Paris, you’ll likely find me somewhere in the world, observing cultural shifts as they unfold, experiencing trends up close, and gathering inspiration for the brands I have the privilege to work with.